Uma Shankar Yadav, & Ravindra Tripathi. (2022). India's toy industries and markets competition with global toys: An overview of the toy industry and How the sector is gearing up for an Aatmanirbhar Bharat. Bank and Policy, 2(2), 86–110. 

PDF Download

Abstract
“A toy is an item that is used primarily by children though may also be marketed to adults under certain circumstances. Playing with toys can be an enjoyable means of training young children for life experiences.  As we know that different Bollywood song and Hollywood song has been made on toys’ importance by a different name as in India it is commonly known as (Khelauna for playing) this shows the huge attachment to heritage value its utility in our daily life from a newborn child to old age of universe people. Different materials like wood, clay, paper, and plastic are used to make toys. Many items are designed to serve as toys, but goods produced for other purposes can also be used. For instance, a small child may fold an ordinary piece of paper into an airplane shape and "fly it." Newer forms of toys include interactive digital entertainment and smart toys. Some toys are produced primarily as collectors' items and are intended for display only”.in this article the main objective is to study the Indian toys industry and the comparison of toys with the global industry by focusing on marketing, export, and sustainable production of toys in comparison of plastic toys. this article also studies many questions on toys like why, what were who is the producer, manufacturer seller distribution and future hub of the toy market in future and what is the India situation after PM slogan at vocal for local and be Atmanirbhar Bharat in case of handmade toys and how to compete India market with chines toys industry.
Keywords: India’s toy industry, markets competition, global toys, Aatmanirbhar Bharat

REFERENCES:

1.    Al-Dhaafri H.S. and Alasania, M.S. (2020), "Impact of total quality management, organizational excellence and entrepreneurial orientation on organizational performance: empirical evidence from the public sector in UAE", Benchmarking: An International Journal, 27(9), 2497-2519.25.
2.    Anand, Abhishek, Mehrotra, Akash, Gayatri, Manoj Nayak et.al (2020). ‘Impact of COVID-19 pandemic on Micro, Small, and Medium Enterprises (MSMEs): India report’, Microwave Consulting, Lucknow, India
3.    Animesh Naskar (2022) Firm heterogeneity in industrial clustering of Indian manufacturing industries, Area Development and Policy, 7:1, 82-100, DOI: 10.1080/23792949.2021.1930563
4.    Ashwani and Pravakar Sahoo, (2020). ‘COVID-19 and Indian Economy: Impact on Growth, Craft Council of India (2011), Craft Economy Impact Study, www. Craft council of India.
5.    Berkel, René Van (2020), ‘India’s Manufacturing Reel – the impact of COVID-19’ Article Accessed from the Website https://www.unido.org/stories/indias- manufacturing-reels-impact-covid-19
6.    CII (2020).‘CII sets fund for MSME to tackle COVID-19’, Article was accessed from the website https://www.manufacturingtodayindia.com/people/6997-cii-sets- up-fund-for- MSME-to-tackle-covid-19 during 10 June 2020.
7.    Dak, T.M., Rural Industrialization: Challenges and Responses, North Book, Delhi, pp- 23-24 (1989) 4.
8.    Development Commissioner (Handicrafts), Ministry of Textiles, New Delhi.
9.    Florence, K., Uganda Handicrafts Export Strategy, ITC Report, WTO (2005).
10.    Gandhimathy, B. (2013), the paper published on “An Economic Analysis of Production Industrial Co-Operatives in Tamil Nadu: The Stochastic Production Function Model” Arthshastra: Indian Journal of Economics & Research, 2(6), 40-46.
11.    GoI (2020). ‘COVID-19: Finance Commission’s advisory panel suggests support to small biz, NBFCs’, Press Information Bureau, Government of India, Accessed from the website https://pib.gov.in/PressReleasePage.aspx?PRID=1617900
12.    GoI (2020). Index of Industrial Production – Monthly, Ministry of Statistics and Programme Implementation. Government of India
13.    GoI (2020). Registration of Micro, Small, and Medium Enterprises (MSMEs) in India (Udyog Aadhaar Memorandum), Office of Development Commissioner, Ministry of MSME, Government of India
14.    GoI (Various years). Annual Reports of the Ministry, DC MSME, Ministry of Micro, Small and Medium Enterprises, Government of India.
15.    Hannon P, Chaudhuri S. Why the Economic Recovery Will Be More of a Swoosh Than V-Shaped;    2020. Wall    Street    Journal.    Available from: https://www.wsj.com/articles/why-the-economic-recovery-will-be-more-of-a- swoosh-than-v-shaped-11589203608.
16.    http://www.indiamart.com/unique-handicrafts-delhi/
17.    Jadhav, S., Indian Handicrafts: An overview of Growing or Depleting? IOSR Journal of Business and Management (IOSR-JBM).
18.    JafariSadeghi,V., Dutta,D.K., Ferraris,A. and De Giudice,M. (2020)."Internationalisati on business processes in an under-suppo: evidence from Italian SMEs", Business Process Management Journal, 26(5), 1055-1074.
19.    Jana Tschurenev (2021) Montessori for all? Indian experiments in ‘child education’, 1920s–1970s, Comparative Education, 57:3, 322-340, DOI: 10.1080/03050068.2021.1888408
20.    Juha-Antti Lamberg, Jari Ojala & Mirva Peltoniemi (2018) Thinking about industry decline: A qualitative meta-analysis and future research directions, Business History, 60:2, 127-156, DOI: 10.1080/00076791.2017.1340943
21.    Kamla Devi Chattopadhyay (1980) India’s craft tradition, publication division government of India New Delhi.
22.    Kaviani, M.A., Tavana, M., Kowsari, F. And Rezapour, R. (2020)red policy context. "Supply chain resilience: a benchmarking model for vulnerability and capability assessment in the automotive industry", Benchmarking: An International Journal, 27(6), 1929-1949.
23.    Khan, W.A, and Amir, Z. Study of Handicraft Marketing Strategies of Artisans in [2] Uttar Pradesh and Its Implications, Research Journal of Management Sciences, Vol. 2(2), Feb. 2013.
24.    Khurana, S., Haleem, A., Luthra, S., Huisingh, D., & Mannan, B. (2021). “Now is the time to press the reset button: Helping India’s companies to become more resilient and effective in overcoming the impacts of COVID-19, climate changes and other crises”, Journal of Cleaner Production, 280(2), 124466.
25.    Manufacturing, Trade and MSME Sector’ Article accessed from the website: HTTPS 10. journals.sagepub.com/ DOI/full/10.1177/0972150920945687.
26.    Mathew, P.M. Employment in Handloom and Handicrafts Sectors, Yojana, May 2011.
27.    MinistryofTextiles30-March-2017 18:25 IST
28.    Mohi-us-din, Mir & Bhutan (2014) “A Study of the Impact of Government Policies on Marketing Strategy of Handicrafts”.
29.    Planning Commission India (2012) Government of India:
30.    Report submitted by the ministry of corporate and Textiles end-year report on handicraft 2018 ministry of corporate and textile 2018.

31.    Rituagrahari 2017 “Role of government and non-government organizations for production and marketing of Chikankari craft in Luck now”
32.    Yadav U.s, Tripathi, R, Tripathi M.A 2020 (Strategies for development of handicraft sector small industries’ in India )small enterprises development management and extension journal Sage publication September 2020
33.    Yadav, U, S, Ravindra Tripathi, Mano Ashish Tripathi, Rajesh Kumar Shastri, Gyan Prakash Yadav, & Aliza. (2022) Role of One district one product (ODOP) and Moonz craft of Uttar Pradesh: Strategies and new approaches for developing first Global Handicraft Index Bank and policy journal volume 1 issue 2 2021
34.    Yadav, U. S, Ravindra Tripathi, Mano Ashish Tripathi, Rajesh Kumar Shastri, Gyan Prakash Yadav, & Aliza. (2022). Entrepreneurial Development of Artisan in ODOP in Uttar Pradesh to Boost Economy: Strategies and New Approaches towards Global Handicraft Index for Socio-Economic Welfare of Artisans. Asian Journal of Management, Entrepreneurship, and Social Science, 2(01), 1-17. Retrieved from http://www.ajmesc.com/index.php/ajmesc/article/view/46
35.    Yadav, U. S., Tripathi, R., Yadav, G. P., & Tripathi, M. A. (2022). Proposal of a Global Handicraft Index for Sustainable Development: A Visionary Approach for Small Industry and Developing Strategies for Handicraft (Rural Industry). European Journal of Sustainable Development Research, 6(2), em0185. https://doi.org/10.21601/ejosdr/11909
36.    Yadav, U.S, Tripathi, R., Tripathi, M.A., Rawat, R., & Kushwaha, J. (2022). Performance of women artisans as entrepreneurs in odor in Uttar Pradesh to boost economy: strategies and away towards global handicraft index for small business. Academy of Marketing Studies Journal, 26(1), 1-19.
37.    Yadav. U.S, Tripathi, R, Tripathi M.A. Exclusive and Digital analysis of the transformation of      Institutions in the knowledge and innovation system of the handmade world carpet industry journal of positive school psychology, page 1135-1160