Performance of women in MSMEs during pandemic COVID 19 in India. Strategies for Developing Handicraft sector with Artisan as Entrepreneur.
- The purpose of this paper is to examine the performance of women in micro small and medium enterprises during post-pandemic Covid 19 and Strategies for the development of handicraft artisan to make them entrepreneurs because women are workers but want to be entrepreneurs. In a pandemic situation, most migrant people became jobless or removed by organizations ion and returned to their homes. Their hands are empty with money. So in that situation, women involved in handmade products at their home Emerged as Earner and Family supporters as well as by making masks they helped people and in growing GDP of countries. In this paper, we have tried to provide the important Strategies for starting a new Innovative Entrepreneurship or New start-Up to foster the Indian economy and stand the women, their Communities, weaker section. The objective of this paper is to develop entrepreneurial capacity in women artisan for development of handicraft (MSME) sector and enhance the Handicrafts Sector to Solve the Challenges and create Opportunity due to large engagement of women and their family in MSME special handicraft sector in textile this is sometimes called Handomen sector. So the author has tried to suggest some strategies called handomen strategies for these Artisan, Workers to Boost up the Indian Economy and be Atma Nirbhar India. So that women may Empower themselves.
Keywords Atmnirbhar Bharath, Strategies, Handicraft, COVID-19, Entrepreneur, Handymen
Author: Uma Shankar Yadav, India
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